The lack of understanding that brands have in terms of the human mind, and how it applies to their ongoing loyalty efforts, is concerning in today’s market. Evan Snively, Loyalty Strategist, sat down with Loyalty360 to discuss behavioral science, and its impact on customer loyalty. For the full interview, click here. At a basic level […]
About Libby Randolph
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Entries by Libby Randolph
Consumers are human beings first. This is important to keep in mind when you think about building customer loyalty. On the surface, that can be easy to remember, but you’d be surprised how easy it is for people to forget that. So many businesses today are in this downward spiral of reducing customers to a […]
When speaking with brands on loyalty program strategy, it’s clear companies know they should be utilizing their data and personalizing the user experience, but there is often a barrier of hesitation to openly treat customers differently. This hesitancy is rooted in the fear of ostracizing a portion of their consumers who are deemed “less valuable”. […]
Consumers have opinions on just about everything. So, what if a company’s loyalty program rewarded customers for the opinions that matter most to the business? Loyalty programs have traditionally focused on rewards and points for purchasing behavior. As a consumer, I try my best to be savvy about participating in loyalty programs of brands I consistently buy from. […]
I love Instagram. Out of all the time I spend on social media, I spend the most on Instagram, scrolling through pictures of food, outfits, and places I want to travel to. One of the accounts I follow religiously on Instagram is the account @SomethingNavy. The account is run by Arielle Charnas, a fashion blogger. […]