Happy Vets and Happy Pets: Bringing Customer Loyalty to B-to-B

There are programs designed to incent people to sell a product and others designed to create brand loyalty. Our partner Purina has a program that combines both of these elements. Instead of focusing on a consumer buying a product, the focus is on their business customer recommending a product. It’s a hybrid approach that combines the best of channel and customer loyalty that we call “commercial loyalty.”

Each year of that partnership, the programs get better and smarter. What makes them work? Watch the video below to hear from a St. Louis veterinarian and our partner at Purina.

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