Loyalty marketing has its own language. If you’re contemplating launching a points-based loyalty program for the first time, you’ll be encountering a host of esoteric financial terms and concepts specific to loyalty marketing. It’s important that you understand and master each one.
In this whitepaper, you will learn:
- Key loyalty program financial terms that every marketer needs to know
- How to involve and collaborate with your finance and accounting teams
- Tips for keeping consumers engaged in your loyalty program