“ We really want to focus on targeting millennials…”

– words that every marketer has heard before

Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with the millennial generation. A handful have defined an actual strategy around targeting and engaging millennials.

Consumers between the ages of 18 – 36 are widely accepted as millennials. The secret to effectively leveraging this generation of consumers lies in targeting one specific group — they are known as the HENRYs (High Earners Not Rich Yet).

Our Millennials Are Not Your Target white paper will help you:

  • Understand who HENRYs are
  • Gain insights into their spending habits
  • Brainstorm strategies on how to engage with millennial HENRYs