Be the better brand.

Whether you’re new to loyalty or looking to strengthen your current program, our loyalty strategy and design services give your brand the competitive advantage.

The strategy of success.

Maritz Loyalty crafts interactive experiences designed to initiate fresh thinking, build solid strategy and identify the opportunities within your brand’s loyalty approach.

Program Design
Legacy Program Audit
Persuasive Design Lab
Loyalty Optimizer

Program Design

A three-phase process to design an effective and profitable customer loyalty experience. We’ll use stakeholder interviews, customer data analysis, segmentation analysis, financial modeling, and industry best practices to form a foundation on which we’ll build your loyalty strategy.

Legacy Program Audit

Identify opportunities to realize more value from your current program through the multi-loyalty strategy. By evolving from a transaction-focused program to a people-centric approach, we’ll help your brand build meaningful customer relationships.

Persuasive Design Lab

This two-day interactive experience reframes the challenge of program improvement by looking at loyalty from your participants’ perspective. Align your goals with the goals of your customers to deliver an optimal loyalty program experience.

Loyalty Optimizer

Review quantitative insights into the effectiveness and efficiency of your program. With this tool, you’ll be able to identify opportunities for growth, added value and greater engagement.

We’ve got it down to a science.

Our Decision Sciences team helps you understand your customers and uncover new ways to engage with them.

Return On Investment Analysis
Look-Alike Modeling
Behavioral Segmentation
Points Concierge

Return on Investment Analysis

Use data science to measure ROI for an entire program or a specific customer segment. We go beyond quarterly and annual numbers to conduct advanced statistical modeling, all to demonstrate how your program is changing behavior and prove its financial value.

Look-Alike Modeling

This service combines traditional data analytics with behavioral science to help you identify your most valuable customer behaviors and traits. With this valuable insight, you can turn your focus to the right audiences and maximize the results of your loyalty program.

Behavioral Segmentation

Take a data-driven approach to customer engagement. With advanced analytics, we’ll help you determine the unique needs of your customer segments and gain insight into the best ways to communicate with each segment.

Points Concierge

Actively manage your loyalty program costs using a proprietary algorithm that evaluates member redemption patterns. You’ll be able to provide members with an engaging experience while limiting your own point liability.

We get the message.

Maritz creative services use behavioral and decision sciences to guide strategy, inform program messaging and deliver impactful communications. From concept to execution, we support engagement for every part of your loyalty program.

Branding Innovation Lab
Digital Audit
Creative Execution

Branding Innovation Lab

Participate in an interactive brainstorm experience that reframes the way you look at your Loyalty program. We’ll analyze current marketing executions to evolve your approach and generate concepts for short term and long term activation.

Digital Audit

Conduct a thorough analysis of your engagement plan and creative campaigns to gauge your loyalty program’s effectiveness. The information you gain will help you align your strategy with best practices, optimize loyalty marketing spend and build meaningful experiences with your customers.

Creative Execution

Develop marketing collateral that supports your loyalty program across touchpoints and channels. Strategic, professional messaging ensures that your communications align with program goals to drive engagement and desired member behavior.

We’re here to help.

Contact us to see how these services can enhance your loyalty strategy.