Loyalty is tricky.

It can be hard to define, difficult to earn and oh so easy to lose.

That’s why we created this guide. To help you master the basics of loyalty more quickly. And to help you avoid the pitfalls that all too easily can trip you up on the path to launching your loyalty program.

We’ll also be sharing some of the insider secrets we’ve learned over 30 years of building, managing and advising some of the largest and most complex loyalty programs in the world.

In the Insider’s Guide to Customer Loyalty you’ll learn:

• Why a loyalty program is your most valuable marketing investment
• Design criteria for effective loyalty programs
• How to measure loyalty program success
• How to select the right loyalty partner
• Critical financial considerations