The winds of change are sweeping over the loyalty landscape, moving rapidly and from multiple directions. These powerful gusts are sculpting the consumer marketplace into previously unseen shapes and dimensions. They bring with them profound disruption and confusion, but also opportunity.
How will brands navigate this new terrain? Download our findings from the 2018 Maritz + Wise Marketer Loyalty Landscape study to:
- Understand propensity for loyalty as a new measure of customer engagement
- Respond effectively to the differences between Resolute and Transient Loyalists
- Create more meaningful ways to connect with and recognize members with the deepest loyalty
And, most importantly, by taking a fresh look at consumers — how are they, too, responding and changing in this shifting landscape?